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Keywords: Awareness
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Journal Articles
Michela Floris, Richa Goel, Tilottama Singh, Anuja Shukla, Abhilasha Chauhan, Manleenjot Kaur, Malvika Tuli
Consumer Behavior in Tourism and Hospitality 1–21.
Published: 02 January 2026
... to evaluate the effects of awareness, cultural sensitivity and immersive experiences in cultural tourism. The sample included individuals familiar with virtual tourism platforms and their potential applications in the metaverse. Findings This study highlights the significant role of awareness and cultural...
