... performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, perceived risk and behavioural intentions. Findings Perceived value was found to be the strongest predictor of purchase intention towards ODPs, followed by performance expectancy and social influence...

...Elin Bolann; Nigel Halpern; Alexander F. Hem Purpose This study aims to examine the effect of self-congruity with adventure activity images on tourists’ behavioural intentions towards adventure tourism destinations. Design/methodology/approach A survey of 398 tourists was conducted, exposing...

... is not always perceived as positive, co-destroying experience value. This study aims to examine the influence of experience value co-destruction on sport tourists’ future behavioural intentions, considering the mediating effects of internal attention, involvement and memorability. Design/methodology/approach...