Keywords: Celebrity attachment
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 221–236.
Published: 17 April 2024
... transfer theories, this study aims to examine the impact of celebrity attachment on customer delight toward K-culture and K-culture attachment, affective and cognitive images of Korea, and the intention to visit Korea. Design/methodology/approach Online survey data were collected from 2,614 US...

or Create an Account

Close Modal
Close Modal