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Keywords: Celebrity attachment
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 221–236.
Published: 17 April 2024
... transfer theories, this study aims to examine the impact of celebrity attachment on customer delight toward K-culture and K-culture attachment, affective and cognitive images of Korea, and the intention to visit Korea. Design/methodology/approach Online survey data were collected from 2,614 US...
