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Keywords: Character
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (1): 107–126.
Published: 24 February 2022
... An experimental study was performed. The authors created a story centered on dark tourism as their stimulus. The respondents received two stories in the form of printed ads. The presence and absence of a story character manipulated the stimulus. In addition to the experimental factors, four measurement constructs...

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