Keywords: Character strengths
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (4): 635–642.
Published: 11 September 2025
...Balvinder Kaur Kler; Ruisi Huang; Tze Cheng Chew Purpose The purpose of this paper is to explore the role of character strengths in shaping tourist well-being and introduce a conceptual model for interventions in tourism design that aim to enhance well-being from a positive psychology framework...

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