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Keywords: Clout
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (2): 200–215.
Published: 05 March 2025
...Laleesha Angelee Chamberlain; Yahaira Lisbeth Moreno-Brito; Hak-Seon Kim Purpose As the influence of online reviews has changed how consumers make decisions, this study aims to understand how clout mediates service failure categories leading to “deinfluencing behaviour” through NeWom. Design...
