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Keywords: Co-creation experiences
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 180–196.
Published: 15 April 2022
... co-creation experiences and long-term development. Design/methodology/approach By adopting qualitative methodology and case study research, this paper aims at evaluating the positive and negative aspects of developing local CCIs through the case of Rudkhan Castle rural villages in Gilan, Iran...
