Keywords: Conative image
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (4): 497–515.
Published: 06 August 2024
... perspectives. Besides several image scales, they used a one-item pre–post gap question for cognitive, affective and conative images, with anchors of much worse than expected, same as expected and much better than expected. Although they identified influences of experience on these perceived gaps, the pre–post...

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