... and department managers. Design/methodology/approach This paper adopted qualitative research methods. Data were collected through semistructured interviews with 20 managers and staff members at various levels in all-inclusive hotels in Mugla, Turkey. The collected data were analyzed using content analysis...

... by the service ecosystem perspective. Design/methodology/approach For the purpose of the research, a total of 1,723 comments made by customers who stayed in animal-friendly hotels on the TripAdvisor platform between 2023 and 2024 were manually collected and subsequently analyzed using content analysis...

...), where the photographs are used as the data (Balomenou and Garrod, 2019). Based on the content analysis, the researchers categorized and organized the themes of the Instagram posts, and they also tracked the number of likes and comments that each post received (Berard and Smith, 2019) to identify...

... 11 04 2022 12 08 2022 29 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Petra World heritage site Heritage tourism Tourist experience Content analysis TripAdvisor Tourists have been increasingly demanding...

.../methodology/approach The researchers used content analysis to systematically analyze the themes among the Asian tourism video advertisements through the lens of the hierarchy of luxury travel needs. Findings Thailand and the Philippines showcase the most elements of luxury travel needs (LTNs), featuring...