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Keywords: Crowdfunding
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Journal Articles
Hospitality enterprises’ revival through crowdfunding: a cross-country study
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Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 396–412.
Published: 08 November 2022
...Hasnan Baber; Haywantee Ramkissoon; Islam Elbayoumi Salem; Vahid Ghasemi; Ziaul Haque Munim Purpose The purpose of this study is to suggest a reward-based crowdfunding approach and test customers’ financial contribution behaviour (FCB) as a fundraising strategy for hospitality enterprises...
