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Keywords: Cultural sensitivity
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (3): 481–496.
Published: 15 January 2026
... in light of media scrutiny, local cultural norms and collective identity. This reflexivity fosters enhanced cultural sensitivity, adaptability and responsible consumption, contributing to improved host–guest interactions and more favorable perceptions of Chinese tourists. Local stakeholders also display...
