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Keywords: Culture
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (3): 422–436.
Published: 04 July 2024
...Zahed Ghaderi; Brian Edward Melville King; Sarasadat Makian Purpose This study aims to explore how the treatment, well-being and satisfaction of health tourists are affected by what is characterized as the hospitality culture of health care. Design/methodology/approach A qualitative research...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 161–179.
Published: 31 January 2022
..., Iranian (290) and European (224), who visited and stayed in independent hotels in some major cities in Iran. The structural equation modelling using AMOS 22 was adopted to test the hypotheses. Findings The study’s findings revealed that there are significant differences between two culturally...
