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Keywords: Customer delight
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (3): 382–401.
Published: 09 December 2025
.... Hotel industry Service quality Customer delight Consumer journey Guest segmentation European Union’s Horizon Europe research and innovation programme 101079203 This work was supported by the REMODEL project, funded by the European Union’s Horizon Europe research and innovation...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (4): 633–645.
Published: 24 October 2024
... of services in rural tourism and their association with customer satisfaction and customer delight remain under-investigated. Design/methodology/approach This study used survey data from the general consumer population in Japan and used SERVPERF to measure service quality post-service, focusing on rural...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 221–236.
Published: 17 April 2024
... transfer theories, this study aims to examine the impact of celebrity attachment on customer delight toward K-culture and K-culture attachment, affective and cognitive images of Korea, and the intention to visit Korea. Design/methodology/approach Online survey data were collected from 2,614 US...
