Keywords: Customer delight
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Journal Articles
Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (4): 633–645.
Published: 24 October 2024
... of services in rural tourism and their association with customer satisfaction and customer delight remain under-investigated. Design/methodology/approach This study used survey data from the general consumer population in Japan and used SERVPERF to measure service quality post-service, focusing on rural...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 221–236.
Published: 17 April 2024
... transfer theories, this study aims to examine the impact of celebrity attachment on customer delight toward K-culture and K-culture attachment, affective and cognitive images of Korea, and the intention to visit Korea. Design/methodology/approach Online survey data were collected from 2,614 US...

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