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Keywords: Deep learning
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Journal Articles
Decoding destination image: insights from Instagram content by residents, tourists, and influencers
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 110–125.
Published: 29 April 2025
... and offer insights for effective destination marketing. Design/methodology/approach A quantitative approach was used, analysing approximately 142,000 Instagram posts using advanced data techniques (web scraping and deep learning) to assess visual and textual content. Statistical tests compared...
