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Keywords: Demands for reparation
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Journal Articles
Nasrin Rasouli, Mohammad Alimohammadirokni, S. Mostafa Rasoolimanesh, Ayatollah Momayez, Nafas (Atefeh) Emadlou
Consumer Behavior in Tourism and Hospitality (2023) 18 (4): 483–498.
Published: 28 September 2023
... severity and reparatory and retaliatory behaviors. Originality/value This study adds to the understanding of consumer behavior by demonstrating how customers react to brand transgression severity through perceived BB. Brand transgression Behavioral responses Demands for reparation Perceived brand...
