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Keywords: Destination branding
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2023) 18 (2): 215–227.
Published: 10 April 2023
... branding Destination personality Sense of place Destination brand personality is a destination branding construct that has gained attention in the academic sphere (Han et al., 2020 ; Huaman-Ramirez et al., 2021 ; Kovacic et al., 2020 ; Lin and Roberts, 2019...
