... Gartner’s netnographic analysis and image formation process theory in a novel way, showing that travel vloggers act as modern image formation agents. It provides insights for destination marketing organizations and policymakers on the role of digital influencers in improving country and destination image...

...Sofía Blanco-Moreno; Ana M. González-Fernández; Pablo Antonio Muñoz-Gallego Purpose This study aims to examine how Instagram shapes the destination image, focusing on the contributions of residents, tourists and influencers and to provide empirical evidence on the distinct impacts of these actors...

... destination image, social media marketing efforts and e-word of mouth (e-WOM) in influencing such motivations. The conceptual model was tested based on quantitative data from 545 Gen Z potential travellers. Findings The findings indicate that the motivations for both dark experiences and engaging...

...Ricardo Correia; Evelina Aksionova; Dominyka Venciute; João Sousa; Ruta Fontes Purpose This study aims to examine the moderating role of generational identity in the relationship between user-generated content (UGC) and tourist destination image. It seeks to unveil the differential impact of UGC...

...Aishath Shakeela; Saju Jose Purpose This study aims to examines the cross-cultural perceptions and satisfaction of international tourists visiting Abu Dhabi, United Arab Emirates, focusing on how cultural backgrounds influence destination image and tourist experiences. Design/methodology...

...Asli D.A. Tasci; Sergio Moreno-Gil Purpose Image change through visit experience with a destination is a common assumption, yet with rare empirical support to date. Thus, this study treats destination image as an interactive system of cognitive and affective components that are dynamic...

... communications stimuli. The sample consists of 309 individuals from the USA who were randomly exposed to various stimuli. Findings The findings confirm that feelings for the country shape risk perceptions, overall destination image and visitation intentions. Communications moderate the influence...

...Ahmed Hamdy; Riyad Eid Purpose This study aims to analyze the moderating roles of familiarity, generation and gender on the impacts of coronavirus fear-uncertainty on the destination image and visiting intentions post-COVID-19. Design/methodology/approach This paper seeks to provide evidence...