... for DMOs, whereas negative DSC is more impactful for greenfluencers. Originality/value These findings provide new insights for destination marketers on how to effectively communicate sustainability efforts and persuade tourists to embrace sustainable tourism. Corresponding author Payal S...

..., the persuasiveness of promotional messages partially mediates the relationship between NT and TI, underscoring the importance of engaging storytelling in destination marketing. Originality/value This study provides empirical evidence on the effectiveness of DS in cultural heritage tourism marketing...

.... Practical implications The findings suggest that marketers should tailor their communication strategies to the generational characteristics of their target audience, especially concerning the cognitive aspects of destination marketing. However, for affective appeals, a uniform strategy could be applied...

...MiRan Kim; Heijin Lee; Soyeon Kim; Laee Choi Purpose Although there is a growing body of literature on how celebrity involvement impacts the effectiveness of destination marketing, the underlying mechanisms of that relationship are still underexplored. Based on the affect transfer and meaning...

... that external recognition may have an impact on local tourism but has a limited impact on destination personality. Finally, this research constitutes a baseline for further studies on the destination personality traits of current and prospective WSR. Tourist destination Destination marketing Destination...