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Keywords: Digital avatar
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 131–147.
Published: 10 January 2025
... Emerald Publishing Limited Licensed re-use rights only Despite the expanding relevance of AI and digital avatars, particularly in the Metaverse’s burgeoning domain, the literature on AI-driven avatar co-creation in hospitality remains scarce. This study fills this gap by examining how highly...
