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Keywords: Environmental concern
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Journal Articles
Decoding green hotels visiting intention: the roles of personal values, perceived consumer effectiveness and perceived greenwash fear
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2026) 21 (2): 244–258.
Published: 16 October 2025
...’ attitudes toward visiting green hotels. Environmental concern and perceived consumer effectiveness have positive influences on attitude. The results confirm that attitude mediates between environmental concern and intention, and between perceived consumer effectiveness and intention. In addition, perceived...
Journal Articles
Saeid Nosrati, Mohtaram Rabbani, Razieh Sharifipur Shirazi, Ilkay Yorganci, Niusha Talebzadeh, Negin Bassirat
Consumer Behavior in Tourism and Hospitality (2026) 21 (2): 197–214.
Published: 02 September 2025
... intention and green word-of-mouth. The study explored the mediating effects of hedonic value and utilitarian value and the moderating role of environmental concern. Design/methodology/approach Data were collected from 200 customers of environmentally friendly hotels in Iran and analyzed using structural...
