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Keywords: Field research
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 88–103.
Published: 06 January 2025
.... The number of matches where both valid questionnaires answered and in-room observations were obtained was 12 customers. Three Portuguese hotel companies were invited to cooperate with the field research. The criteria used for selecting these companies were based on the size of the hotel group...

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