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1-2 of 2
Keywords: Frugality
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Journal Articles
Does awareness of SDGs influence tourists’ behavior? An examination of the determinants of sustainable travel behavior considering the UN2030 Agenda
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2024) 19 (3): 339–351.
Published: 18 June 2024
...Guy Assaker Purpose This study aims to examine a comprehensive model for the concurrent effects of tourists’ sustainability concerns, social norms, frugality and awareness of the UN’s sustainable development goals (SDGs) on sustainable travel behavior (STB), with sustainability in this case...
Journal Articles
In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives
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Consumer Behavior in Tourism and Hospitality (2022) 17 (3): 264–281.
Published: 14 February 2022
...Nur Zulaikha Mohamed Sadom; Farzana Quoquab; Jihad Mohammad Purpose This study aims to shed light on the factors that affect frugality (FR) in the hotel industry. Specifically, it aims to test the role of environmental advertisement (EA) and eco-labelling (EL) on FR through green attitude (GA...
