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Journal Articles
Comparing Google reviews and TripAdvisor to help researchers select the more appropriate information source
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2024) 19 (4): 646–655.
Published: 28 October 2024
...Juan Pedro Mellinas; Maria Sicilia Purpose The purpose of this research is to identify not only the potential but also the limitations of Google reviews compared to TripAdvisor that may help researchers select the more appropriate information source. Design/methodology/approach The 10 most...
