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Keywords: Guest segmentation
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (3): 382–401.
Published: 09 December 2025
.... Hotel industry Service quality Customer delight Consumer journey Guest segmentation European Union’s Horizon Europe research and innovation programme 101079203 This work was supported by the REMODEL project, funded by the European Union’s Horizon Europe research and innovation...
