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Keywords: Habit
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (2): 294–309.
Published: 29 April 2025
...Belinda Chiedza Senooane; Njabulo Happy-Boy Mkhize Purpose This study aims to develop and test a model for predicting guests’ intention to visit green hotels by extending the theory of planned behaviour (TPB) to include spirituality, moral norms and habit. Design/methodology/approach Data were...
Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 514–529.
Published: 25 October 2022
.... This study aims to examine mobile device habits and attendee willingness to adopt a mobile locking mechanism product at events and festivals. Design/methodology/approach Analysis of variance and regression analyses were used to test the research questions using data collected from 299 attendees recruited...

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