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Keywords: Happiness
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (3): 432–441.
Published: 19 November 2025
...Andrea Králiková; Kateřina Provazník Ryglová; Patrik Kubát Purpose This study aims to explore the role of happiness as a key emotional driver in wine tourism and examines its direct and mediating effects on tourist satisfaction and loyalty. The focus is on understanding how happiness influences...
