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Keywords: Hedonic value
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Journal Articles
Saeid Nosrati, Mohtaram Rabbani, Razieh Sharifipur Shirazi, Ilkay Yorganci, Niusha Talebzadeh, Negin Bassirat
Consumer Behavior in Tourism and Hospitality (2026) 21 (2): 197–214.
Published: 02 September 2025
... intention and green word-of-mouth. The study explored the mediating effects of hedonic value and utilitarian value and the moderating role of environmental concern. Design/methodology/approach Data were collected from 200 customers of environmentally friendly hotels in Iran and analyzed using structural...
