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What influences Vietnamese Airbnb travelers’ positive electronic word-of-mouth intentions? An extension of the Mehrabian – Russell model

Thuc Thi Mai Doan Do, Patrícia Pinto, Joao Albino Silva, Luis Nobre Pereira
Journal: Consumer Behavior in Tourism and Hospitality
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 143–160.
https://doi.org/10.1108/CBTH-04-2021-0084
Published: 25 January 2022
... to structural equation modeling was conducted to evaluate the measurement model and structural model. Findings The results confirmed the significant positive effect of home benefits and social interaction on Airbnb customers’ perceived enjoyment, which subsequently inspires them to develop intentions...
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