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Keywords: Hotel service encounters
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (1): 3–16.
Published: 15 February 2022
.... The purpose of this paper is to understand the potential response of millennial guests to the potential applications of AI in the hotel industry. The emphasis was on which hotel service encounter categories are most suited to replacing employees with AI in the context of the millennial guest experience...
