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Keywords: Immersive experiences
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Journal Articles
Consumer Behavior in Tourism and Hospitality 1–19.
Published: 08 June 2026
... restrictions to participate virtually in tourism experiences, thereby opening up new markets and business opportunities (Geng et al., 2024 ; Kokkhangplu, 2024). Tourism marketing Immersive experiences Stakeholders perception Digital tourism Tourism innovation Moreover, prior studies...
