Keywords: Immersive technology
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 131–147.
Published: 10 January 2025
..., are an integral part of e-tourism today, as it participates in every stage, from the pre-to-post travel (Kumar et al., 2024 ; Ahmad et al., 2024). Zahy Ramadan can be contacted at: zahy.ramadan@lau.edu.lb AI Hospitality industry Immersive technology Metaverse Digital avatar...

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