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Keywords: Instagram
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Journal Articles
Good places on Instagram: a tourism related visual and meta-data analysis
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 147–156.
Published: 06 November 2025
... much academic attention. The purpose of this study is to explore the tourism-related third places on Instagram. Design/methodology/approach The visual analysis draws upon Oldenburg’s third places theory and explores an Instagram reel on third places that solicited 2,436 comments by tourists...
Journal Articles
Unveiling the imagery of volunteer tourism: an Instagram exploratory approach
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 126–146.
Published: 29 April 2025
...Marta Salvador-Almela; Jordi Arcos-Pumarola; Estela Marine-Roig Purpose This study aims to explore how Instagram contributes to shaping the imagery of volunteer tourism. Despite Instagram’s widespread popularity, its potential as a visual data source remains largely untapped in tourism research...
Journal Articles
Craft breweries, neolocalism and visual social media marketing
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2026) 21 (1): 82–96.
Published: 27 November 2024
... and local embeddedness. This paper aims to consider the extent to which breweries communicate neolocal themes in visual social media marketing through Instagram images. Design/methodology/approach This research examines 3,299 Instagram images posted on the official accounts of 13 Houston, Texas (USA...
Journal Articles
Characterizing traveling Instagrammers: an exploration of socio-psychological concepts, travel typologies and posting motives
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Consumer Behavior in Tourism and Hospitality (2023) 18 (3): 269–292.
Published: 01 June 2023
...Roman Egger Purpose This study aims to understand how traveling Instagrammers should be characterized by bridging socio-psychological concepts with Instagram usage and travel typologies. Design/methodology/approach Using analysis of variance, differences between non-Instagrammers and passive...
