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Keywords: Institutional theory
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (3): 353–369.
Published: 22 October 2025
...., 2019). Evolving over two decades, SDL now operates as a meta-theoretical lens, advancing through ecosystem and institutional theory orientations (Vargo and Lusch, 2017). Despite its widespread adoption, its application in tourism research remains limited (Jäckli and Meier, 2024). SDL conceptualizes...
