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Keywords: Malaysia
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Journal Articles
Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-COVID-19
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 211–231.
Published: 28 January 2022
... resources as perceived by domestic tourists. Design/methodology/approach This study sampled 172 respondents who were all domestic tourists in Malaysia. A partial least square (PLS)-structural equation modeling approach was used to evaluate the developed model, with PLS estimation and hypothesis testing...
