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What influences Vietnamese Airbnb travelers’ positive electronic word-of-mouth intentions? An extension of the Mehrabian – Russell model

Thuc Thi Mai Doan Do, Patrícia Pinto, Joao Albino Silva, Luis Nobre Pereira

Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 143–160.

https://doi.org/10.1108/CBTH-04-2021-0084

Published: 25 January 2022

... of the Mehrabian–Russell model. Design/methodology/approach A quantitative methodology was adopted using a web-based survey. Data were collected from a sample of 162 Vietnamese Airbnb consumers who had stayed at the platform accommodations. A two-stage procedure with the partial least squares approach...

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