Keywords: Memorability
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How do spectator-to-spectator negative interactions lead to a less memorable and recommended sport tourism experience through internal attention and involvement?

Rute Martins, Patrícia Monteiro, Ana Cláudia Campos, Erose Sthapit, Margarida Mascarenhas
Journal: Consumer Behavior in Tourism and Hospitality
Consumer Behavior in Tourism and Hospitality (2025) 20 (4): 545–564.
https://doi.org/10.1108/CBTH-09-2024-0306
Published: 14 August 2025
...Rute Martins; Patrícia Monteiro; Ana Cláudia Campos; Erose Sthapit; Margarida Mascarenhas Purpose On-site tourist experience co-creation enhances memorability, and the latter precedes tourists’ intention to revisit and recommend the experience/destination to others. However, tourists’ interaction...
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