... paper, its findings and proposals require empirical validation and testing across different cultural contexts and tourism sectors. Practical implications The model helps tourism professionals design experiences and marketing strategies aligned with evolving consumer values and motivations. Social...

...Amalia Hidalgo-Fernández; Salvador Moral-Cuadra; Antonio Menor-Campos; Tomas Lopez-Guzman Purpose The purpose of this paper is to perform an analysis of how pets in general and dogs in particular condition the planning and realisation of people’s trips. Similarly, the motivations that lead...