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Keywords: Music fit
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Journal Articles
“A very special song from Queen to you!” The role of music in destination promotional videos
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2023) 18 (1): 110–124.
Published: 11 November 2022
.... The study contributes to the discussion on the interplay between music and destination advertising, studying different audiences (tourists and locals). Music Promotional videos Music fit Destination advertising YouTube “Tonight, for the first time[…]a very special song from Queen to you...
