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Keywords: Negative memorable Airbnb experience
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 382–395.
Published: 15 September 2022
...Erose Sthapit; Peter Björk Purpose This study aims to bridge the gaps in the extant literature on memorable tourism experiences (MTEs) and Airbnb by exploring the sources of negative memorable Airbnb experiences among Finnish guests. Design/methodology/approach This study used a qualitative...
