Keywords: Netnography
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2026) 21 (2): 259–273.
Published: 10 October 2025
.... The data were analyzed using Partial Least Squares Structural Equation Modeling. Second, a netnography, which involved extracting 2,287 comments from the subreddit r/TheO.C., consolidated the results and provided a comprehensive understanding of how emotional responses drive travel desires. Findings...
Includes: Supplementary data
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