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Keywords: Online travel agent
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2024) 19 (2): 268–283.
Published: 22 April 2024
...Mathupayas Thongmak Purpose The sharing economy enables apartment owners to generate income from their assets. “Agoda Homes” is an online travel agent (OTA) that directly competes with Airbnb. A destination has to discover its competitiveness, but few studies have provided an overview...
Includes: Supplementary data
