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Keywords: Passenger sense of security
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Journal Articles
Cruise ship safety measures and their influence on passenger sense of security and purchase intention
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Consumer Behavior in Tourism and Hospitality (2023) 18 (2): 191–199.
Published: 19 May 2023
... questions to measure purchase intention. A seven-point Likert scale was applied. Convenience sampling was used. There were 163 valid responses collected. Findings All three safety measures evaluated in this study had a direct and positive effect on passengers' Sense of Security. Also, Safety Measure (SM...
