Keywords: Perceived enjoyment
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Journal Articles

What influences Vietnamese Airbnb travelers’ positive electronic word-of-mouth intentions? An extension of the Mehrabian – Russell model

Thuc Thi Mai Doan Do, Patrícia Pinto, Joao Albino Silva, Luis Nobre Pereira
Journal: Consumer Behavior in Tourism and Hospitality
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 143–160.
https://doi.org/10.1108/CBTH-04-2021-0084
Published: 25 January 2022
...Thuc Thi Mai Doan Do; Patrícia Pinto; Joao Albino Silva; Luis Nobre Pereira Purpose This study aims to investigate the relationship between environmental stimuli of Airbnb experience, customers’ perceived enjoyment and positive electronic word-of-mouth (eWOM) intentions through an extension...
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