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Keywords: Perceived greenwash fear
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Journal Articles
Decoding green hotels visiting intention: the roles of personal values, perceived consumer effectiveness and perceived greenwash fear
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Consumer Behavior in Tourism and Hospitality (2026) 21 (2): 244–258.
Published: 16 October 2025
...Idrees Waris; Norazah Mohd Suki Purpose This study aims to explore the nexus between personal values, perceived consumer effectiveness and perceived greenwash fear in predicting green hotel visiting intention. Design/methodology/approach This study used a quantitative survey approach...
