... the psychological mechanisms underlying consumer acceptance of such platforms. This study aims to address this gap by extending the Unified Theory of Acceptance and Use of Technology by incorporating perceived value and perceived risk to better understand the factors that influence the intention to purchase leisure...

...Navin Kumar; Kishalay Adhikari Purpose The study aims to empirically explore the tourists’ experiences at a spooky destination in an emerging economy. Building on the existing literature in service-dominant logic and social exchange theory, the hypothesized model examines how perceived value...