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Keywords: Personal values
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Journal Articles
Decoding green hotels visiting intention: the roles of personal values, perceived consumer effectiveness and perceived greenwash fear
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2026) 21 (2): 244–258.
Published: 16 October 2025
...Idrees Waris; Norazah Mohd Suki Purpose This study aims to explore the nexus between personal values, perceived consumer effectiveness and perceived greenwash fear in predicting green hotel visiting intention. Design/methodology/approach This study used a quantitative survey approach...
Journal Articles
Personal values and travel social media use among Generation Z
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2023) 18 (1): 49–65.
Published: 27 January 2023
...Tung-Zong (Donald) Chang; Weng Hang Kong; Angelica Bahl Purpose The purpose of this study is to examine how one's social media use during travel, to connect and/or to update, is related to selected personal values among Generation Z. Hypotheses are proposed based on how values are related to two...
