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Keywords: Personal values
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Journal Articles
Journal Articles
Consumer Behavior in Tourism and Hospitality (2023) 18 (1): 49–65.
Published: 27 January 2023
...Tung-Zong (Donald) Chang; Weng Hang Kong; Angelica Bahl Purpose The purpose of this study is to examine how one's social media use during travel, to connect and/or to update, is related to selected personal values among Generation Z. Hypotheses are proposed based on how values are related to two...

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