Keywords: Positive eWOM intentions
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What influences Vietnamese Airbnb travelers’ positive electronic word-of-mouth intentions? An extension of the Mehrabian – Russell model

Thuc Thi Mai Doan Do, Patrícia Pinto, Joao Albino Silva, Luis Nobre Pereira
Journal: Consumer Behavior in Tourism and Hospitality
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 143–160.
https://doi.org/10.1108/CBTH-04-2021-0084
Published: 25 January 2022
... into identifying the important environmental factors that are more likely to stimulate consumers’ enjoyment and encourage them to spread positive WOM on social network outlets. Originality/value This research provides a deeper comprehension of Airbnb users’ emotional states and positive eWOM intentions...
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