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Keywords: Price-sensitive measurement
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Journal Articles
Customers’ purchasing intentions for enhanced cleaning services in hotels during COVID-19: establishing price strategies
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 232–247.
Published: 10 February 2022
... to examine customers’ perceptions based on the information–motivation–behavioral skills (IMB) model and to explore potential marketing exits. Moreover, based on the price-sensitive measurement, this study reveals the price range and optimal price of the service, which could assess the feasibility...
