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Keywords: Privacy concern
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Journal Articles
Consumer Behavior in Tourism and Hospitality (2022) 17 (2): 161–179.
Published: 31 January 2022
... Leadership and Organizational Behavior Effectiveness clusters in independent hotels. Furthermore, this study also examines the moderating impact of privacy concern (PC) on the relationship between eWOM and brand co-creation. Design/methodology/approach Data were collected from two groups of tourists...
