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Keywords: Pro-environmental behaviour
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Journal Articles
Advancing pro-environmental behaviour models: introducing the rational, normative and contextual tourists’ pro-environmental behaviour (RNC-PEB) framework
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2025) 20 (3): 477–495.
Published: 06 August 2025
...Aitziber Pousa-Unanue; Aurkene Alzua-Sorzabal; Francisco Femenia-Serra Purpose Understanding the key drivers of pro-environmental behaviour ( PEB ) is essential for designing effective sustainability initiatives and policies in tourism that foster responsible consumption among tourists. This paper...
Includes: Supplementary data
